EUROPE, MIDDLE EAST, AFRICA
The EMEA region (Europe, Middle East, and Africa) represents both challenges and opportunities for managed service providers supporting U.S. companies expanding globally, retail tech, and telecommunications companies:
- The EU is likely the easiest market for U.S.-based companies to break into, with fewer language barriers, more standardized rules and regulations, little corruption compared to other global markets, and various incentives for foreign investments. But when it comes to IT projects, companies will have to overcome hurdles related to equipment procurement, VAT regulations, and workforce development in this massive and diverse region of 500 million.
- The Middle East is becoming a dynamic hub for foreign investment with its growing population and middle class and government efforts to encourage business outside of the oil and gas industries. Globally, it also has the least demanding tax framework and is the easiest region in which to pay taxes. At the same time, the region is fraught with political instability, and companies are likely to face obstacles in areas such as security, trading across borders and gaining credit.
- In Africa, there are new opportunities for foreign investments, as large markets like Nigeria come out of recessions. Companies can also expect to encounter political instability in various regions of Africa, bringing with them unpredictable policy changes and security risks, including cyber-security.
At Kinettix, we can reduce these risks and capitalize on the opportunities of doing business in EMEA by leveraging our established partnerships with vendors and partners in each country. With these partnerships and our expertise with cloud-based field service management platforms including WorkMarket and Field Nation, we can develop and deploy a trusted contingent workforce for your IT project — whether it’s an enterprise-level, multi-site deployment in Ireland or a break/fix dispatch at a single retail store in South Africa.
