As the digital signage industry continues to move forward, experts look to countries like India for trends and practices to learn. The keynote at the 2019 Digital Signage Expo, an event that Kinettix attended earlier this year, discussed how India has become one of the largest adopters of digital signage. Their market (controlled primarily by Samsung, LG, and Panasonic) is growing at an 18.6% compound annual growth rate (CAGR) and is expected to reach $906.65 million by 2022.
India is another of the BRIC countries, along with Brazil, Russia, and China. Earlier this year, we shared insights into China’s digital signage trends. To continue bringing you the most trend-setting and updated industry knowledge, here are the most important lessons your organization can learn from digital signage in India.Top Digital Signage Trends in India
1. Interactive Video Walls
Video walls are growing in popularity and are sure to be the next big move for advertising and shopping technology—both in India and around the world. Not only do they capture viewers’ attention in a big, bold way, but they also resonate with their viewers by providing interactive elements that encourage engagement. In retail stores, shoppers often stop to look at the life-size videos and are then captivated by the messaging.
2. Increased Connectivity
As people across the world continue to be more connected, businesses are increasing their online advertising spending. India has recently seen a growth in per-capita income and, as a result, an increase in connected devices.
As far as retail goes, savvy marketers can use this knowledge to display messaging on digital displays that encourage shoppers to engage with their app or website or otherwise use their cellphones while in the store. Omni-channel retail is also increasing in popularity, and by encouraging it in your store, you can increase conversion rates on all your selling channels.
Even for organizations that are not necessarily selling a product, like healthcare facilities, tapping into this connectedness can improve a message’s relevance and increase engagement with the target audience.
3. Creative and Innovative Displays
At this point, digital signage has been around too long for you to be publishing any sub-par content—a fact that organizations in India know all too well. The novelty is beginning to wear off, and passersby are ready to be wow-ed.
Whether you’re looking at installing an interesting piece of digital signage, like a curved wall, or focusing on the content you display, innovation should be at the heart of your digital signage strategy. Using unusual designs and shapes can capture your audience’s attention. For example, by wrapping a screen around a corner, you can attract viewers with the element of surprise.
4. Next-Generation Features
As technology, like that of mobile devices, continues to advance, digital signage must follow suit as consumers become accustomed to that level of advancement.
Updated features like brightness and contrast auto-adjustment, which are popular in India, now need to be standard in digital displays. High-resolution displays create precise images that catch the viewers’ eyes. Transparent displays are also becoming increasingly popular. These screens allow customers to view the store through the display, providing more opportunities for innovative design and techniques.
Kinettix’s Digital Signage & BRIC Expertise
Digital signage in India is consistently expanding from simple advertising to more innovative, interactive content. This is the content that resonates with viewers and encourages them to engage with your organization—no matter what industry you represent.
Kinettix has been working with digital signage teams across the globe for years, handling deployment processes from the initial planning through the implementation to the final billing. We have seen these trends grow and change throughout the years and are always ready to share our insights. We’re familiar with the markets in India and other BRIC countries to help you navigate the challenges in deploying in one of these countries.
Contact Kinettix today to schedule a consultation to discuss your digital signage deployment. Our global partner alliance is ready to help you roll out your digital signage wherever you are. We can help conduct a site assessment, install screens or provide remote support, or anything else you need assistance with during your deployment.
